Explain the movement
Trace revenue and margin variance to demand, price, promotion, distribution, mix, and cost.
Molsaro for Finance
See what is moving the P&L. Shape what happens next.
Connect actual performance, the latest demand outlook, market signals, and commercial plans in one finance view—so Finance can explain the variance, compare the response, and take a clear recommendation into the room.
For CFO teams, commercial FP&A, and finance business partners.
Plan€60.4mApproved outlook
Current outlook€58.3m−€2.1m vs plan
With proposed response€59.8m+€1.5m vs current
Margin bridge
What changed the outlook
PositivePressure
€60.4mPlan
+1.8Volume
+1.2Price
−1.1Mix
−1.4Promo
−0.9Distribution
−1.7COGS
€58.3mOutlook
Plan gross profit€60.4m
- Volume & price+€3.0m
- Mix, promo & distribution−€3.4m
- COGS−€1.7m
Current outlook€58.3m
From variance to decision
Finance should not have to translate the business by hand.
Bring the movement, the forward view, and the available choices into one financially coherent conversation.
See what happens next
Refresh the financial outlook as performance, market conditions, and commercial plans change.
Choose the response
Compare commercial options in net sales, gross profit, margin, and expected range before teams commit.
One margin-recovery view
Move from the gap to the best-supported response.
Explore the same margin-recovery case through the three questions Finance needs answered: what moved, what it changes, and which option deserves support.
Performance to outlook bridge
Commercial gains are being outweighed by margin pressure.
Gross profit gap−€2.1mvs approved plan
DriverGP impactWhat changed
Volume+€1.8m
Category demand is ahead of plan.
Price+€1.2m
Core price realization remains resilient.
Mix−€1.1m
Growth shifted toward lower-margin packs.
Promotion−€1.4m
Two events are returning less than planned.
Distribution−€0.9m
Planned doors opened later than expected.
COGS−€1.7m
Input cost pressure increased in Q2.
Forward financial view
The current path keeps gross profit below plan through year end.
FY expected range€57.8–58.9mcurrent course
Cumulative gross profit
PlanCurrent outlookExpected range
Plan€60.4m
Current outlook€58.3m
Expected range €57.8–58.9m
Margin is 34.6%
0.8 points below the approved outlook.
Trade efficiency
Two promotions and delayed distribution create the largest avoidable pressure.
Before Q3 plans lock
Rebalance trade while core price and volume remain resilient.
Commercial options in financial terms
Trade rebalancing closes the most margin gap with a balanced revenue outcome.
Recommended improvement+€1.5mgross profit vs current
Current courseReference
- Net sales
- €168.6m
- Gross profit
- €58.3m
- Margin
- 34.6%
Keep the current price, promotion, and distribution plan.
0% of gap recoveredTrade rebalanceRecommended
- Net sales
- €169.4m
- Gross profit
- €59.8m
- Margin
- 35.3%
Protect core price, remove two low-return events, and recover delayed distribution.
71% of gap recoveredSelective priceAlternative
- Net sales
- €170.1m
- Gross profit
- €59.1m
- Margin
- 34.7%
Increase price in lower-sensitivity packs while keeping trade unchanged.
38% of gap recoveredPortfolio focusAlternative
- Net sales
- €167.9m
- Gross profit
- €59.3m
- Margin
- 35.3%
Shift support toward higher-margin packs and reduce low-return activity.
48% of gap recoveredEvery commercial lever, one financial language
Connect what the market is doing to what Finance needs to decide.
Molsaro carries commercial assumptions through the demand outlook and the manufacturer P&L, so teams can compare choices without rebuilding the economics for every meeting.
DemandPricePromotionDistributionMixCost
Forward viewVolume & mix outlook
How the business is expected to move
Financial consequenceNet sales · Trade spend · COGS
Gross profit and margin
DecisionCompare · Commit · Measure
One recommendation the business can act on
Ask Molsaro
Ask the question the way Finance asks it.
Move from a financial question to the commercial evidence, expected range, and recommendation—without assembling the answer across separate reports.
Ask MolsaroSparkling Water · Germany · FY 2026
Finance
What is driving gross profit below plan, and which response recovers the most value without putting volume at risk?
Recommendation
Trade rebalancing is the strongest supported response.
Volume and core price remain ahead of plan, but promotion, mix, delayed distribution, and COGS more than offset those gains. Removing two low-return events and recovering delayed distribution produces the best gross-profit recovery among the options compared.
Gross profit improvement+€1.5mvs current course
Expected range€59.4–60.1mFY gross profit
Net sales€169.4m+€0.8m vs current
Recommended next step
Review the two promotion removals with Revenue Growth Management and confirm the distribution recovery dates with Sales before the Q3 plan locks.
Decision brief ready for reviewKeep the review moving
Carry the chosen response from the meeting into the plan.
Keep the assumption, expected financial result, owner, timing, and outcome connected after the decision is made.
Selected commercial responseTrade rebalance · Q3
Decision
Approve the response
Record the selected scenario and expected financial range.
Plan
Assign the actions
Promotion changes, distribution recovery, owners, and dates.
Outcome
Review the result
Compare actual revenue, gross profit, and margin with the approved scenario.
Designed around your business
Keep the systems of record. Add the context for deciding.
Molsaro works alongside the finance and planning landscape you already run, and is configured around the dimensions, measures, and cadence your teams use.
ERP & actualsPlans & budgetsCommercial calendarMarket context
Molsaro FinanceOne connected commercial-finance outlook
Performance · forecast · scenarios · plans · outcomes
Business unitMarketProduct or serviceCustomer & channelYour planning cadence
Finance, clearly
What Finance teams ask before getting started.
How Molsaro fits existing systems, reflects your business, and connects pricing, promotion, distribution, and portfolio scenarios to financial plans.
Molsaro is designed for commercial finance decisions: explaining revenue and margin movement, refreshing the outlook, comparing price, promotion, distribution, portfolio, launch, or other supported commercial choices, and carrying the selected response into planning and outcome review.
Your ERP, planning, and BI platforms remain systems of record and reporting. Molsaro connects market and performance drivers, the demand outlook, financial bridge, compared scenarios, planned actions, owners, and measured outcomes.
Yes. Configure the review around the dimensions and financial definitions your teams use—such as business units, markets, products or services, customers, channels, periods, and planning cadence.
Molsaro presents the movement in business terms: what changed, the contribution from each relevant driver, where it is concentrated, the expected range, and which assumptions deserve review. Technical model internals remain in the appropriate administrative surfaces.
Start with the narrowest valuable decision and the performance, price, promotion or trade, cost, commercial-calendar, and relevant market or operational context behind it. A working session maps the available data to the decision and identifies the quickest credible starting point.
Commercial finance, connected
Bring one priority outlook or margin decision.
We’ll show how Molsaro can connect the commercial drivers, financial impact, available responses, and planning handoff for your business.