Molsaro AI

Ask in plain language. Get analysis you can act on.

Molsaro AI answers the questions your teams actually ask — about price, promotions, forecasts, portfolios, accounts, and the market. It gathers the relevant facts, runs the platform’s forecasting and simulation engines when the question calls for them, and returns the kind of analysis your best analyst would need a week to build.

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Can Alpine Still 1.5L take a 4% price increase in Germany without losing share?

Yes — within a 3.8–4.6% corridor, revenue holds and share stays within 0.2 points.

Germany retail · 26 weeks · vs. current list price

0 +2% +4% +6% +8% 100 104 Recommended corridor Current price Expected range Net revenue index List price change
Net revenue
+2.9%
Gross profit
+€2.1m
Share
−0.1 pt
The analysis returned for a 4 percent price increase on Alpine Still 1.5 litre in Germany: net revenue up 2.9 percent, gross profit up 2.1 million euros, and share down one tenth of a point, with a recommended price corridor between 3.8 and 4.6 percent.

Drawn from

  • 104 weeks sell-out
  • Price ladder
  • Demand model
  • Trade terms

Create a scenario from this analysis

What’s driving our revenue growth in FY26 — and what are the top actions to take?

Molsaro AI

FY26 YTD revenue is up €14.2m to €222.6m, led by €9.8m of pricing while volume remains flat. Market, distribution and trade added €8.9m, partly offset by €4.5m from promotions and competitors. The priority is to protect net price and margin without widening the 14% private-label gap.Source 2

Net revenue, €m · modelled decomposition
190 200 210 220 €208.4m +3.4 +9.8 +2.6 +2.9 −1.5 −3.0 €222.6m YTD FY25 Market Price Distribution Trade Promo Competitors YTD FY26
Sales by pack type · YTD FY26
€222.6m YTD FY26 1.5L PET €78.4m · 35% 2L PET €52.3m · 24% 0.5L x6 €41.2m · 19% 1L glass €31.6m · 14% 0.33L can €19.1m · 9%
  1. Hold price on six-packs and 2L PET Apply FY27 increases only to lower-elasticity packs.
  2. Add an entry-price multipack Lower shopper outlay without cutting price per litre.
  3. Shift promotions from discount to display Target up to €1.5m recovery within the 15% cap.

Relevant documents Shopper panel Category review Trade terms Your library · 34 matched

Your business, understood

It knows your business.

  • Knows your portfolio

    Every brand, pack size, market, and competitor — connected in one picture.

  • Speaks your metrics

    Your definitions, your fiscal calendar, your market boundaries.

  • Stays current

    Anchored to your latest data, and to what is moving in your market.

Every team

Each team asks in its own language. Molsaro AI works from the same connected picture of your business.

  • Revenue Growth Management

    “Which price gaps against the category leader are costing us volume?”

    1.5L PET 0.5L x6 2L PET 1L glass 0.33L can +12.4% +9.1% +6.2% +3.8% +1.1% Threshold +8%

    Two packs carry the whole volume loss.

  • Finance

    “Where does the year land if current run-rates hold?”

    Actual Forecast P1 P14

    Full year lands +4.1%, range +2.6 to +5.4%.

  • Category & Product Management

    “Which pack sizes earn their shelf space in convenience?”

    Rate of sale → Gross margin →

    Six packs earn less than the space they hold.

  • Insights & Market Research

    “Which segments are growing ahead of the market?”

    Premium Flavoured Market Functional Value packs FY24 FY26

    Two segments outrun the market; one is shrinking.

Scenario

+4% list price · Alpine Still 1.5L · Germany

Net revenue Gross profit Share +2.9% +€2.1m −0.1 pt Marker = accepted plan

+€2.1m gross profit against the accepted plan

Review & confirm Adjust Decline

Approved scenarios go straight into your plan.

The scenario built from the pricing analysis, measured against the accepted plan: net revenue up 2.9 percent, gross profit up 2.1 million euros, share down one tenth of a point, awaiting review and confirmation.

From analysis to action

Test the move before you make it.

  • Build the scenario straight from the analysis, in the same conversation.
  • See revenue, gross profit, and share against the accepted plan before you commit.
  • Approve it, and it goes into your plan — no rebuilding, no re-entry.

Delegated work

Multiply your team’s capacity.

Hand Molsaro AI the recurring work — research briefs, scheduled reports, market monitors. It comes back finished, and every assignment names its owner.

  • Molsaro

    Executive report

    Commercial performance · Period 9

    Net revenue
    €222.6m
    +6.8%
    Gross profit
    €84.1m
    +2.9%
    Share
    34.2%
    −0.4 pt

    Executive report First Monday of the month · Owner: Finance lead

  • Competitive brief

    Still water · DE

    Value share · YTD FY26

    • Alpine34.2%
    • Rival A26.0%
    • Private label18.1%

    Competitive brief Every Friday 08:00 · Owner: Insights lead

  • Margin guardrail

    2L PET below floor

    Margin floor
    32.0%
    Current
    30.2%

    −1.8 pt

    Margin guardrail Alerts on breach · Owner: RGM lead

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Bring a real question from your business — and see the analysis it returns.

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