Insights & Market Research

Turn your research and insights into decisions

Your studies, the sources your organisation is permitted to use, and your own sell-out, price and distribution data sit in one place — so a question comes back answered from all three, with every figure still linked to where it came from.

Commission a research brief See how an answer is put together

Research answer

Is the shift to smaller packs structural, or a trade-down that reverses with income?

Structural in four of five markets.

  • Your library Shopper segmentation, 2024 — s.4
  • The market Category and channel coverage, 5 markets
  • Your own data Sell-out by pack size, 26 periods
Laundry care, Western Europe. Periods P01–P26.

Enterprise & market intelligence

Connect your Enterprise Intelligence

Your own sell-out confirms or contradicts every study you hold.

  • Your library

    Studies, concept reviews, post-evaluations and expert notes your team already owns.

  • The market

    Category, channel, retailer and macro sources your organisation is permitted to use.

  • Your own trading data

    Sell-out, price, promotion and distribution, by market and period.

  • What your team commissions

    New work briefed into the same place as everything above, so it arrives already connected.

From: Is the shift to smaller packs structural?

Finding

Small-pack share held at 33% in the two markets where real income recovered.

Sources
  • Shopper segmentation, 2024 — s.4
  • Category and channel coverage, 5 markets
  • Sell-out by pack size, P01–P26
Method
Share of category volume by pack size, indexed to the same 26 periods in every market. Real income series aligned to the same periods.
What agrees
  • Two markets where real income recovered: share held at 33%.
  • Retailer assortment unchanged in both.
What disagrees

Market 3 reverted 3 points after a single retailer delisted the small pack.

Range
Owner: Category & Consumer Insights. Published to the team’s Retail Planning space.

Speed without shortcuts

Accelerate your research

  • A question that used to need a six-week commission is settled the same week, from work your team already owns.
  • Speed changes nothing about the standard: the sources stay attached, with the section they came from.
  • What contradicts the finding is shown beside what supports it, because a research team that hides the exception loses the room.

Scenarios on one baseline

Simulate and predict your next Innovation

  • Take the finding into a launch scenario and see the volume, the share and what it takes from the packs you already sell.
  • Every scenario is measured against the same named reference case, over the same periods and the same markets.
  • Where two options overlap once their ranges are applied, the page says so instead of ranking them.

Scenario outcomes come from your organisation’s trained demand model. Ranges are the modelled spread, not a rounding.

12-wash format brand share of category volume at P34

The five-market case is not distinguishable from the two-market case once the range is applied.

Cannibalisation, 2 markets
38% of new volume from the 30-wash pack
Cannibalisation, 5 markets
46% of new volume from the 30-wash pack
Laundry care, Western Europe, 5 markets modelled against the accepted demand model

Commissioned, recurring, watched

All insights in one platform

  • Commission a brief when the question is big enough to deserve one.
  • Put the standing questions on a schedule and let them arrive written, in your own brands and markets.
  • Set a monitor on the figure a conclusion depends on, so the team hears first when it moves.

Commissioned

Pack architecture brief

P01–P03 · report + presentation

Promotion post-evaluation

P07–P08 · report

On cadence

  • Market Landscape UpdateMonthly
  • Category Drivers ScanMonthly
  • Shopper & Consumer ThemesQuarterly

Watched

Small-pack share crossed the plan assumption in two markets.

Every brief, report and monitor carries the same source rules as the answer above.

Price ladder

Promotion plan

Pack roadmap

Shopper segmentation, 2024. Cited in three decisions since.

Reuse, on your terms

Compound your research investment

  • A finding your team publishes stays attached to the decisions that cited it.
  • Reuse is deliberate and permissioned — the team chooses where a study is published, and nothing travels further than that.
  • When a later question touches the same ground, the earlier work is already in play, with its date on it.

Insights & Market Research

Set the commercial agenda

Bring the question your team is being asked this quarter. We will show you the answer it produces, the sources it carries, and where it is still uncertain.

Commission a research brief Map a recurring research program