Analytics & Insights

Run the analysis that used to take a project.

Pricing structure, promotion payback, portfolio mix, share movement, competitive position and market evidence — advanced methods on your own connected data, with the method, sources and confidence attached to every number.

  • Built for the work Revenue Growth Management, Category and Product Management, Finance, Sales and Insights & Market Research already own.
  • Anchored to your latest closed data period, across every market, channel and account you trade in.
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Analysis complete · 14 markets · 1,284 lines

Price architecture · own portfolio vs category · Northern Europe · MAT to Jun 2026

31% of category volume sits at two price points the portfolio does not cover.

Advanced Commercial Analytics, Insights & Market Research | Molsaro Five density curves, one per pack size, show where category volume sits across price per litre. A pin marks each price the portfolio holds. Two of the largest peaks carry no pin: one litre between 2.44 and 2.60 per litre, and 500 millilitre between 3.15 and 3.30. 2 L1 L500 ml330 ml250 ml EntryPremium 18% of volumeNo own 1 L line 13% of volumeNo own 500 ml line 1.802.252.703.153.60 Price per litre 2 L1 L500 ml330 ml250 ml 1.802.703.60 Price per litre

What you can put it on

Analyse pricing, promotion, portfolio and competition to the same standard.

  • Each of these is a full method, not a chart type: it sets its own scope and comparison, and states what it could not measure.
  • They run on the same connected data and the same metric definitions, so a pricing answer and a portfolio answer agree with each other.
  • Ask for one in language and it runs; put it on a schedule and it comes back when the numbers change.
  • Six of these draw on Molsaro’s trained demand model of your market; the rest run on your measured data alone.

  • Where does the competition hold a price point we don’t?

    Price architecture

  • Which promotion mechanics actually pay back?

    Promotion effectiveness

  • How much of the change was our price, and how much was the market?

    Driver decomposition

  • Did we lose share, or did the market grow around us?

    pp

    Share decomposition

  • Which lines could we exit, and what would we recover?

    Portfolio rationalization

  • Where is realised price falling away from list?

    Revenue leakage

  • How much volume does a price move actually cost us?

    Price sensitivity

  • Is the new line adding volume or taking it from our own?

    Cannibalization

  • Which accounts return the trade investment?

    Trade spend efficiency

  • Where should the portfolio’s investment go?

    Portfolio matrix

  • How does this compare against its peer set?

    Peer benchmarking

  • Which movements are outside what is normal for us?

    Anomaly detection

Every one of them runs on one connected data set · one set of metric definitions · latest closed period

Units · Northfield Organics · vs prior year

Advanced Commercial Analytics, Insights & Market Research | Molsaro Unit sales fell from 312,400 to 303,400 against prior year. Market added 4,100 units. Competitive activity removed 2,900. Price removed 6,530, the largest single contribution. Promotion removed 1,250. Distribution removed 2,000. Season added 1,180. A balancing residual of 1,600 units remains unexplained. 318k313k309k304k300k 312,400 +4,100 −2,900 −6,530 −1,250 −2,000 +1,180 −1,600 303,400 Prior year Market Competitive Price Promotion Distribution Season Residual This year Balancing factor Axis from 300,000 units Prior yearMarketCompetitivePricePromotionDistributionSeasonResidualThis year

A 3.2% price increase took 6,530 units.

Market
+4,100Measured
Competitive
−2,900Measured
Price
−6,530Measured
Promotion
−1,250Measured
Distribution
−2,000Proxy
Season
+1,180Measured
Residual
−1,600Balancing

Also considered for this reading: holiday, weather, trend and base. Not available for this entity.

Method driver decomposition · source sales ledger and retail measurement · period MAT to Jun 2026 · coverage 94% · support 5 of 6 measured

Depth you can check

Separate your price decision from the market you traded in.

  • The change in units is separated into market, competitive, price, promotion, distribution and seasonal contributions, with the balance carried openly as a residual rather than pushed into a factor that did not earn it.
  • Every contribution states whether it was measured from your data, stood in on a proxy, or was unavailable — so nothing is implied that the data cannot support.
  • Contributions are computed at product level and then aggregated to whatever you are looking at, so a brand answer and a product answer never disagree.
  • The same discipline runs under every method: scope, comparison, coverage and support are stated, or the figure is not shown.
Advanced Commercial Analytics, Insights & Market Research | Molsaro Six findings are plotted on a timeline from July 2025 to June 2026, in three lanes by the round that surfaced them. One standing policy predates the window. Three of the six fall inside the same six weeks in March and April 2026. A seventh source, a syndicated panel, is marked as not connected. Round 1Round 2Round 3 Standing Six weeks · Mar–Apr 2026 Pricing policy2024 Category researchNov 2025 Trade calendar14 Mar 2026 Measured distributionApr 2026 Market source22 Apr 2026 Account record06 May 2026 Jul 2025Oct 2025Jan 2026Apr 2026Jun 2026 Syndicated panel · not connected
  1. Round 1

    Pricing policy · 2024

    Standing context. Tier discipline held at two index points.

  2. Round 1

    Category research · Nov 2025

    Shoppers moved down a tier before they left the category.

  3. Round 2

    Trade calendar · 14 Mar 2026

    Q2 promotional weeks reduced from nine to six.

  4. Round 2

    Measured distribution · Apr 2026

    Weighted distribution steps down and holds.

  5. Round 3

    Market source · 22 Apr 2026

    Two national grocers moved own-label into the tier.

  6. Round 3

    Account record · 06 May 2026

    Meridian Grocers listing review scheduled.

  7. Not connected

    Syndicated panel

    Named as missing rather than left out.

“Q2 promotional weeks reduced from nine to six.”

Trade calendar · 14 March 2026

The price move and the promotion cut landed in the same six weeks the category shifted.

Method iterative investigation · sources 5 connected, 1 not connected · period MAT to Jun 2026 · coverage 3 rounds · support every finding cited

Market evidence

Know the market as well as you know your own numbers.

  • An investigation runs in rounds: it assesses what it has, plans the next set of sources, gathers, extracts findings, and continues until the question is covered.
  • It works across your own institutional knowledge, your customer and category research, your account records, and permitted current external sources — whatever your workspace is connected to and you are allowed to see.
  • Every finding carries its source and its date, so a two-year-old study is never mistaken for last month’s shipment record.
  • Market evidence explains and qualifies; it never rewrites a measured number. Where a source is not connected, it is named as missing.

Without being asked

Spend the week on the changes that move the year.

  • Every brand, product, account, channel and market is read against its own recent history and its peer set, in your latest closed period, without anyone opening a report.
  • A move is called material when it falls outside the range that entity normally moves in — not because it crossed a round number.
  • The change is stated in currency as well as percent, so a 30% swing on a small line never outranks a 3% swing on the biggest one.
  • Set any of these analyses to run on a schedule or on a condition, and it comes back to the people who own that part of the business.
Advanced Commercial Analytics, Insights & Market Research | Molsaro Around 1,284 lines are plotted. Most sit inside the normal range and low on the value axis. Northfield Organics and Meridian Grocers fall below expectation and are worth 2.4 and 1.6 million euro. West Region is above expectation and worth 1.9 million. Aurelia 500 millilitre moved 11.6 percent but stays inside its normal range and is worth 0.3 million. Normal range EUR 2m at stakeEUR 1m at stake Northfield Organics −4.1% net sales · EUR 2.4m Meridian Grocers −2.2% net sales · EUR 1.6m West Region +6.8% net sales · EUR 1.9m Aurelia 500 ml −11.6% units · EUR 0.3m · holds Moved less than expected Moved more than expected
The largest percentage move on this field is the one that does not need your week. One line carries no reading at all: too little history to judge.

Method anomaly detection and peer benchmarking · period MAT to Jun 2026 · scope 1,284 entities · coverage prior year and peer set · support measured

Where it goes next

Take the finding straight into the decision it changes.

Analytics and insights own the analysis. Every move forward is owned by the engine built for it.

This analysis

  1. Forecastingprojects where the line goes next, with its range
  2. Simulationtests what a candidate plan would do
  3. Optimizationsearches the feasible choices against your objective
  4. Market intelligencekeeps the landscape current between analyses
  5. Hybrid researchtakes a market question into a full cited investigation
  6. Agentsturns a recurring analysis into a standing assignment
  7. Molsaro AIkeeps the question going, in language, without starting over

Method and period travel with the finding

Start with one analysis

Start with the analysis you were about to outsource.

Name the analysis, the period and the part of the business it concerns. You get back the finished work, the method behind it, and the sources and confidence for every figure in it.

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