Strategy & Planning

Every option tested. One direction chosen.

Molsaro models the strategic directions open to your business on one forecast baseline — revenue, margin, and share consequences side by side, with the ranges and sign-offs that let leadership commit.

Request a demo Explore the platform

Baseline: FY26 forecast, P50

Strategic direction review

Consumer beverages EU · Horizon FY27–FY29

+€312m Premiumize the core, over baseline FY27–FY29 · range +€248m to +€371m

In review
Strategy & Planning Decision Intelligence | Molsaro Net revenue runs as actuals to the FY26 anchor, then splits three ways to FY29 against the accepted baseline shown as a dashed continuation. Premiumize the core reaches the highest point at plus 312 million euro over baseline, carrying an 80 percent range of plus 248 to plus 371 million. Expand convenience reaches plus 186 million and hold price plus 54 million. 2,200 2,350 2,500 2,650 Net revenue, € m FY24 FY25 FY26 FY27 FY28 FY29 Today Baseline C · +€54m B · +€186m A · +€312m +€248m to +€371m
A

Premiumize the core

Recommended

Trade the core range up on pack and price, funded by narrowing promotional depth.

+180 bps gross margin · +0.4 pts share

Principal trade-off Volume growth slows; the premium range has to land in Grocery first.

B

Expand convenience

Push single-serve into convenience and on-the-go channels across five markets.

+40 bps gross margin · +1.1 pts share

Principal trade-off More channel complexity and working capital for a thinner margin gain.

C

Hold price, defend share

Absorb input cost, hold shelf price, and buy share back from private label.

−160 bps gross margin · +1.8 pts share

Principal trade-off Share holds, but margin falls through the 34% floor by FY29.

Modelled on the accepted FY26 forecast baseline · 80% intervals · gross margin floor 34%

Approved Finance, Commercial — pending CEO

The decision gap

Close the gap between knowing and acting.

Volatility is the operating condition now, not an interruption — and the companies that win move before the picture is complete. An annual cycle and a spreadsheet cannot govern decisions the market reprices every week.

Molsaro keeps direction, forecast, and plan on one clock, so strategy is decided — and re-decided — at the speed the business actually runs.

Annual cycle 1 decision committed in Q1, then held for eleven periods Continuous strategy 12 decisions revisited every period, over a forecast that keeps refreshing

Where to play

The growth map your plan starts from.

Molsaro reads the full market — your brands and your competitors' — by market, channel, and category, and locates where demand is accelerating and where share is genuinely up for grabs.

Signals flag the shifts that matter: a competitor retreating, a price gap opening, a channel compounding quarter over quarter. So the planning cycle starts from where growth will be, not where last year's plan looked for it.

Where growth is moving

Market growth per year, and our share movement
Strategy & Planning Decision Intelligence | Molsaro Every channel and market plotted by annual market growth against our share of it, with the circle sized by the revenue headroom at category parity. Grocery sits top left — high share, low growth. E-commerce runs along the bottom right, where growth is fastest and our share is smallest. E-commerce Germany is the largest opportunity at 9.4 percent market growth, 6.2 percent share, and 41 million euro of headroom, followed by e-commerce Poland at 28 million and e-commerce United Kingdom at 22 million. On-trade United Kingdom is the only contracting market at minus 0.4 percent. High growth · low share 0 10 20 30 Our share, % 0 4 8 12 Market growth, % per year 41 28 22 19 E-commerce · DE E-commerce · PL E-commerce · UK Discount · PL Grocery · DE On-trade · UK

Circle area is revenue headroom at category parity share · sell-out basis, latest 52 weeks to P06 FY26

E-commerce · Germany

€41m headroom

Market growth
+9.4% / yr
Our share
6.2%
Category share
18.4%

Expected value at parity share

  • Competitor delist — two premium SKUs out of Discount DE
  • Price gap −4 pts — our core vs private label, Grocery FR
  • Distribution gain — single-serve +310 stores, Convenience PL

Scenario planning

What does each path cost, and what does it return?

Every direction is simulated on the same baseline, to the same horizon, under the same guardrails — so the comparison is real and the ranges are honest.

Strategy & Planning Decision Intelligence | Molsaro Cumulative net revenue over the accepted baseline, FY27 to FY29, with the 80 percent interval for each direction. Premiumize the core returns 312 million euro within a range of 248 to 371 million. Expand convenience returns 186 million within 142 to 233 million. Hold price returns 54 million within 18 to 92 million. No interval crosses zero, and the three do not overlap. Net revenue over baseline, € m 0 100 200 300 400 Baseline A · Premiumize +€312m B · Convenience +€186m C · Hold price +€54m
Point estimate with its 80% interval from Monte Carlo projection, cumulative FY27–FY29 against the accepted baseline.
Strategy & Planning Decision Intelligence | Molsaro Premiumize the core delivers the highest three-year revenue growth at 4.0 percent with a margin gain of 180 basis points, clearing the 34 percent gross margin floor. Expand convenience sits at 3.1 percent growth and 40 basis points. Hold price sits at 1.8 percent growth and minus 160 basis points, below the floor. Gross margin, ppt change +2.0 +1.0 0.0 −1.0 −2.0 1% 2% 3% 4% 3-year net revenue CAGR Gross margin floor 34% A B C Clears the floor with the highest return Below the floor by FY29
Guardrail: gross margin floor 34%. C breaches it in the final year; A and B hold above it across the horizon.

Plan of record

Direction adopted: premiumize the core

+€312m over baseline, FY27–FY29

Owner
VP Strategy
Decision date
12 Mar FY26
Review
Quarterly

Guardrails carried into the plan

  • Gross margin ≥ 34%
  • Promotional budget ≤ €58m / yr
  • Share ≥ 21.5%

Committed investment and delivery · €109m over three years

Strategy & Planning Decision Intelligence | Molsaro Three workstreams are funded over three years, totalling 109 million euro. Pack architecture takes 29 million, front-loaded at 14 million in FY27. The premium range launch is the largest at 52 million, peaking at 22 million in FY27. Channel mix takes 28 million, peaking at 11 million in FY28. Spend falls each year, from 45 million in FY27 to 38 million in FY28 and 26 million in FY29. Four delivery milestones sit across FY27: pack architecture sign-off in the first quarter, the premium range launch in Germany and the Netherlands in the second, the core range price move in the third, and the promotional reset for the festive windows in the fourth. FY27 FY28 FY29 €109m total €45m €38m €26m Premium range launch · €52m Pack architecture · €29m Channel mix · €28m FY27 delivery Q1 Q2 Q3 Q4 Pack sign-off Launch DE & NL Price move Promo reset

Approvals

  • FinanceGroup CFOApproved · 12 Mar
  • CommercialChief Commercial OfficerApproved · 12 Mar
  • StrategyVP StrategyApproved · 11 Mar
  • ExecutiveChief ExecutivePending

Linked to the live forecast — baseline refreshed 04 Apr.

Committed to the planning calendar

Plan of record

A commitment the board can inspect.

The chosen direction becomes a plan with an owner, a budget, and a date on every commitment.

Guardrails travel with it: the margin floor, the promotional cap, the share target — visible on the plan, not buried in a deck.

Approvals are recorded by name and role, so the plan that reaches the market is the plan leadership signed.

Plan vs actual · net revenue

FY27 year to date
Strategy & Planning Decision Intelligence | Molsaro Actual net revenue tracks inside the plan tolerance band for periods one to three, falls below the band in period four at 2.1 percent under plan, and recovers toward the band by period six. 180 190 200 210 € m per period P04 −2.1% vs plan Expected recovery P01 P02 P03 P04 P05 P06
  • Plan, with tolerance band
  • Actual
  • Expected recovery

Signal

Competitor price cut, Grocery DE. Price gap now −4 pts.

Re-run scenario
RS

Monthly strategy brief — ready for R. Sørensen

Forecast refreshed — FY27 P50 now −1.8% vs plan

Always on

Between reviews, Molsaro keeps watch.

Monitors track the plan's guardrails and the market conditions it was built on; when one moves, you hear about it first.

The forecast refreshes on your data cadence, so plan against actual is a living picture, not a quarter-end surprise.

When something breaks pattern, the scenario is one action away from being re-run against the new reality.

Agents & automation

Capacity your team does not have to hire.

Competitive tracking, scenario upkeep, the monthly review pack: the recurring work that eats a strategy team's week runs on Molsaro's agents.

Every agent works an assignment with a named owner, and every deliverable lands with its sources attached.

Deep research on a new market or category question runs in the background and returns a cited briefing, not a link list.

Standing assignments

  • Competitive intelligence

    Tracks price and promotion moves across five markets

    Weekly digest RSreports to VP Strategy

  • Strategic planning

    Holds the scenario set current against the live forecast

    Refreshed scenarios RSreports to VP Strategy

  • Executive reporting

    Drafts the monthly strategy review for sign-off

    Review pack MKreports to Chief of Staff

Latest deliverable

Discount channel, Poland — entry read

14 sources cited · delivered 06 Apr

AI you can trust

Built to be checked.

  • Grounded

    Every figure in an answer traces to its source, and claims are cross-checked against the data before they reach you.

  • Ranges, not false precision

    Forecasts and scenarios carry their intervals — a single number never hides the range it came from.

  • Human sign-off

    Plans commit and actions run only after a named person confirms them.

  • Your data stays yours

    Tenant isolation is enforced at the database layer, so your market data never leaves your walls.

Get started

Choose the next direction with confidence.

See how strategy teams model the options, commit the plan, and steer it — live, on your categories.

Request a demo Talk to us