Why Molsaro
Molsaro runs your price, promotion, and portfolio moves through demand models trained on your market, shows the range and the reasoning behind every recommendation, and holds every action for your sign-off.
Core multipacks +4%
Net revenue +3.1% · gross margin +150 to +230 bps · share −0.3 pts, inside the guardrail.
The platform
Molsaro is the Commercial Decision Intelligence platform: connected market and enterprise context, demand and financial models, specialist agents, and Molsaro AI — one system that turns a question about price, promotion, or portfolio into a decision you can act on and defend.
The decision gap
If we take core multipacks up 4%, do we hold share — and what does it do to margin?
“most of the current agentic capabilities improve user experience through query interpretation, recommendations and conversational support, rather than fundamentally changing decision quality or how decisions are made”Gartner · May 2026
“The ‘say-do’ gap defines AI today in retail and CPG: 75% call AI a top strategic priority, but only 16.5% can quantify a return”Deloitte · June 2026
Molsaro is built for the other half of the problem: the quality of the decision.
The case for Molsaro
Instead of disconnected dashboards
Dashboards each answer their own question on their own definitions. Molsaro resolves retail sell-out, household panel, trade terms, price ladders, and shipments to the same products and periods — competitors included — so every recommendation on this page works from one picture.
Instead of generated opinion
A generic copilot writes plausible text. Molsaro’s recommendations come out of demand models trained on your market and validated on held-out periods the model never saw — so you see the projected outcome, the interval around it, and the drivers that produce it before anything reaches the market.
Instead of a generic copilot
A blank chat box gives you prose. Molsaro’s specialist agents produce the deliverable itself — the weekly market landscape read, the category drivers scan, the decision brief behind this page’s recommendation — researched, sourced, and filed for review. Every action waits for a person.
Retail sell-out · household panel · price ladders
Scan sparkling water drivers for P03.
Resolved 7 brands to the category, compared price gaps against the retailer ladders, and separated seasonal lift from distribution gain.
Held for approval · owner: Revenue Growth Management, Northern Europe
Instead of horizontal AI
A horizontal assistant knows everything a little. Molsaro is built for the commercial decisions of Consumer Goods, Pharma & Life Sciences, Retail, and Manufacturing — price architecture, promotion calendars, trade investment, assortment, launches — and for the teams that own them: Revenue Growth Management, Finance, Marketing, Product Management, Sales, Commerce, Strategy, and Insights & Market Research.
AI you can trust
Grounded in your named sources, checked before it is shown, honest when something is missing — and nothing ships without your confirmation.
Next step
Choose one live question — a price move, a promotion calendar, an assortment call — and see the modeled comparison, the range, and the recommendation on your own categories.