Agent Builder

Put a specialist on every decision.

Describe the work in your own words — the decisions to support, the boundaries to respect, the deliverable you expect. Molsaro turns the description into a working agent that knows your data, answers with your numbers, and reports on your schedule. Test it yourself, then put it to work for the whole team.

See it on your data Explore the agent library

Watch our price gaps against the top three competitors in German modern trade and tell me when a brand needs a corridor move.

Price Corridor Analyst Pricing & promotions

Supports

  • Price-gap response against the top three competitors
  • Corridor moves inside the approved band
  • Promotion depth for the next trade window

Will not

Recommend list-price changes outside the approved corridor.

Delivers

A weekly pricing report with the numbers behind every call.

The brief Molsaro compiled from one sentence: an agent named Price Corridor Analyst in pricing and promotions, supporting price-gap response, corridor moves and promotion depth, barred from recommending list-price changes outside the approved corridor, and delivering a weekly pricing report. Each run is given a market, a brand and a period.

Every run needs

  • MarketDE modern trade
  • BrandChosen each run
  • PeriodChosen each run

Test it live

How it works

From a description to an agent on duty.

  1. 01

    Describe

    Say what the specialist should do, in plain language.

  2. 02

    Refine

    Adjust the brief the same way — every change is shown before it lands.

  3. 03

    Test

    Ask it the real questions and read its answers.

  4. 04

    Put to work

    Publish it to the team and put it on a schedule.

On your data

See it work before the team relies on it.

  • Ask the agent the questions it was built for, and read the answer it gives — your numbers, with the sources named.
  • When an answer is not how you would give it, say so in plain language and watch the brief change.
  • Nothing reaches the team until you are satisfied.

“Where are we most exposed if Ostara drops price 5% in January?”

Two brand–account combinations carry 63% of the exposure. Alpine Still 1.5L at Metro and EDEKA sits above the response threshold; the rest of the portfolio holds inside it.

Alpine Still 1.5L · Metro Alpine Still 1.5L · EDEKA Alpine Sparkling 1L · REWE Alpine Still 2L · Kaufland Alpine 0.5L×6 · EDEKA Response threshold 5% 8.4% 6.9% 4.2% 3.1% 1.6%
Alpine Still 1.5L · Metro Alpine Still 1.5L · EDEKA Alpine Sparkling 1L · REWE Alpine Still 2L · Kaufland Alpine 0.5L×6 · EDEKA Threshold 5% 8.4% 6.9% 4.2% 3.1% 1.6%

Volume at risk, % of brand volume in the account

Read from 104 weeks sell-out Price ladder Promotion calendar

A test run of the Price Corridor Analyst on the company's own data: five brand and account combinations ranked by volume at risk, two of them above the five percent response threshold, read from 104 weeks of sell-out, the price ladder and the promotion calendar.

“Only modern trade counts for this call.”

Change record

Scope for each run

Before All channels

After Modern trade only

Your standards

Every agent works to a written brief.

The brief is the agent’s job description — written with you, in sentences you can read and change. The same brief means the same standard of work for everyone who uses the agent.

  • The decisions it supports

    Five, named by you — not an open brief.

  • What every run needs

    An account and a period, asked for before it starts.

  • How it works

    Instant for the quick read, deep when the question deserves it.

Key Account Review Builder Account & channel

Prepares the account review that opens the annual negotiation — performance, profitability, and the gaps worth trading against.

Decisions it supports

  1. Where the account has grown and where it has slipped
  2. Which ranges earn their listing
  3. How promotional investment paid back
  4. Which trade terms sit out of line with delivered margin
  5. What to open the negotiation on

Where it stops

It does not set the negotiation mandate. That stays with the account lead.

Every run needs

Account Period

How it works

Deep — it reads the full account history before it answers.

The deliverable

A full account review, structured for the annual negotiation.

The written brief of a second agent, the Key Account Review Builder: its purpose, the five decisions it supports, where it stops, the account and period every run needs, its deep working style, and the account review it delivers.

  • Where it stops

    Boundaries the agent respects on every run.

  • The deliverable

    A direct answer, or a full structured report.

Category performance

Weekly · Monday 07:00

  1. Week 32

    Own-brand share held at 23.4% while Ostara gained 1.1 points on promotion.

    Delivered Mon 07:00 · German modern trade

  2. Week 31

    Promotion depth ran 2.4 points above plan in two of five accounts.

    Delivered Mon 07:00 · German modern trade

  3. Week 30

    Distribution gains added 0.8 points of share in modern trade.

    Delivered Mon 07:00 · German modern trade

  4. Week 29

    Own label narrowed the price gap to 4.2% in two of five accounts.

    Delivered Mon 07:00 · German modern trade

Delivered to you and the category team — nobody asked for it.

On watch

Market share below 22% in any priority market

Watch level 22% 24.1% 21.9% — alert raised
Three weeks of the category performance report already delivered on the Monday schedule, each with the finding it carried, beside a market-share watch whose trace falls from 24.1 to 21.9 percent and crosses the 22 percent watch level in the final period.

Reports and alerts

Your Monday report, already written.

  • Put the agent on a schedule and the report arrives without anyone asking — weekly for the category, monthly for the account.
  • Set a watch and it flags the movement the moment your numbers cross the line you drew.
  • Everything arrives finished and reviewable: read it, question it, act on it.

Built-in control

The whole team gets the specialist. You keep the controls.

Published agents join the team’s catalog, ready to use — and every one of them answers each person through that person’s own permissions.

Category lead Account manager Finance analyst Own permissions Price Corridor Analyst Published to the team catalog Workspace admin Publish, update, retire the catalog Your commercial data Reads, analyzes, reports — never writes

  1. Three teammates

    Category lead, account manager, finance analyst.

  2. Each through their own permissions

    Nobody sees more through an agent than they could see themselves.

  3. One published agent

    Price Corridor Analyst, in the team catalog.

  4. Managed by the workspace admin

    Publish, update, retire — from one place.

  5. Reads, analyzes, reports — never writes

    One way only. Agents you build never change your data.

  • Their permissions, not the agent’s

    The same agent answers each person from what that person is allowed to see.

  • Read, analyze, report

    Agents you build never change your data — the path runs one way.

  • One place to manage them

    Workspace admins publish, update, and retire every agent in the catalog.

Eight specializations

A specialist for every commercial decision.

  • Competitive intelligence

    Challenger Watch

    Tracks the top competitors’ price and promotion moves in your key markets.

  • Pricing & promotions

    Promo Depth Advisor

    Reads every promotion’s depth and lift before the next trade window.

  • Account & channel

    Key Account Review Builder

    Assembles the annual negotiation review, account by account.

  • Brand performance

    Brand Health Reporter

    Delivers the weekly brand scorecard with the drivers named.

  • Executive reporting

    Monthly Business Reviewer

    Writes the leadership pack from the latest closed period.

  • Strategic planning

    Portfolio Strategist

    Frames the portfolio choices before planning season.

  • Pharma commercial

    Launch Tracker

    Follows a launch across markets, molecule to brand.

  • Market intelligence

    Market Signal Scout

    Surfaces the movements worth a decision, market by market.

Every one starts the same way: you describe it.

Get started

Your first specialist is a description away.

Bring a real decision your team makes every week — we will build the specialist for it with you.

See it on your data Talk to us