Optimization

Turn every commercial decision into profitable growth.

Molsaro’s optimization AI prices millions of price, promotion, and portfolio moves against real shopper response — and returns the single most profitable plan, with the numbers to prove it.

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Every plan the search priced Gross profit vs. net revenue
0 +2 +3 0 +1 +2 Recommended plan Current plan Share guardrail Gross profit Δ % Net revenue Δ %

Recommended plan

26 weeks · DE retail

Gross profit
+€2.4m+3.1%
Net revenue
+1.2%
Share
+0.3 pt
Guardrails
All held

Every figure links to the period, the source, and the model run behind it.

The efficient frontier of priced plans. The recommended plan delivers 2.4 million euros more gross profit, a 3.1 percent gain, with net revenue up 1.2 percent and share up 0.3 points, while every guardrail is held.

Price · Promotion · Portfolio

Optimize price, promotion, and portfolio together — not one at a time.

Point solutions optimize one lever and quietly tax the others. Molsaro prices every move through one model of your market, so price, promotion, and mix reinforce each other — and add up to one number you can commit to.

  1. Price

    1.0L core pack +2.9%, entry pack held

    Gross profit
    +€1.1m
    Volume
    −0.8%

  2. Promotion

    Depth 25% → 20%, two events moved to stronger-response weeks

    Gross profit
    +€0.7m
    Trade spend
    Unchanged

  3. Portfolio

    Three tail SKUs out, one 0.75L premium in

    Gross profit
    +€0.6m
    Share
    +0.1 pt

Together +€2.4m gross profit across the 26-week plan.

Optimization AI

Millions of scenarios. One clear answer.

While the team debates three options, Molsaro has already priced millions — every combination of price, promotion, and mix you could realistically run — and puts the single most profitable plan in front of you.

  • Prescriptive, not just predictive: the answer, not more analysis
  • Every scenario carries its own profit and revenue impact before it can compete
  • Margin floors, trade budgets, and ladder rules are respected automatically — nothing unrunnable ever reaches you
2.4M scenarios priced 26 weeks · DE retail
A rendered luminous corridor: parallel aqua light bands stream from two boundary walls and converge deep in a dark architectural space, where the recommended plan arrives as a single point of light. Margin floor 34% Share floor 21.5% Recommended plan

Millions of candidate plans stream through the corridor of business rules. Plans that break the 34 percent margin floor or the 21.5 percent share floor stop at the walls; one plan threads the full space and arrives as the recommendation.

Options, side by side 26 weeks · DE retail · vs. current plan
Gross profit, net revenue, share, and guardrail status for the current plan and three options over 26 weeks in DE retail.
Measure Current planReference RecommendedSelected Bolder priceRejected Hold depthFeasible
Gross profit Δ — +€2.4m +€1.8m to +€3.0m +€1.9m +€1.0m to +€2.8m +€1.7m +€1.3m to +€2.1m
Net revenue Δ — +1.2% +2.1% +0.9%
Share Δ — +0.3 pt −0.4 pt +0.2 pt
Guardrails Reference case All held Share floor breached All held

Every figure links to the period, the source, and the model run behind it.

The decision

Put hard numbers on every option.

Every serious option side by side — gross profit, revenue, and share — against the current plan, so the meeting starts at “which one” instead of “whose spreadsheet”.

  • Ranges, not false precision: each option carries its span
  • The current plan is always the named reference case
  • Disagree with a move? Pin it, and the plan re-forms around it
Weekly gross profit 12 weeks actual · 26 weeks ahead · DE retail
100 125 −12 wks Today +26 wks Recommended plan Current plan Ahead in 94 of 100 futures Actuals
  • Actual
  • Current plan · expected
  • Recommended · range
  • Recommended · expected

Confidence

Know how the plan performs before you commit the spend.

Before a recommendation reaches you it is replayed against hundreds of demand futures — price sensitivity, competitor response, seasonality — so you commit to the expected value knowing the floor.

  • Expected value, floor, and upside for every option
  • The plan stays ahead of today’s plan across the range
  • When conditions move outside the range, you hear it first

Execution

From recommendation to revenue.

The winning plan flows into your calendar, approvals, and tracking — so the modeled uplift becomes delivered results, with a named owner at every step.

  1. +€2.4m · guardrails held

    Pick

    The frontier choice, carried over with its numbers

    Gross profit, revenue, and share travel with the plan

  2. Scenario

    “H2 price & mix” opens with its full financial picture

    Volume, revenue, margin, and trade spend, week by week

  3. RGM Lead Approved

    Approval

    Owner and status stay visible

    Sign-off recorded against the plan, not a slide

  4. Actual vs. planned

    In market

    Weekly tracking against the plan you committed

    You’re alerted if response drifts

Teams

Align every commercial team around one plan.

One shared model of demand and one shared set of numbers — the plan review stops being a negotiation between spreadsheets.

Revenue growth management

Price and promotion plans that hold margin and share at once, ready before the trade window closes.

Finance

The numbers behind every option, guardrails proven held, ranges instead of surprises.

Category & product

Assortment moves priced with substitution and halo included, so the lineup earns its shelf.

Get started

Ready to turn your next decision into profitable growth?

Bring one live decision — a price, a promotion, a portfolio question — and watch Molsaro return the winning plan, priced and proven.

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