Hybrid Research
Research that puts a figure on it.
Molsaro takes one open question and works it inside the system that already holds your sales, price, promotion and margin history — so the answer comes back with a size on it, settled on what your own business did rather than on what the category is said to be doing.
Price Architecture Analysis Spain Skincare Aurelle MAT to Jun 2026
A value tier grows the brand by
+4.1%
not the +14% the category is running.
What the tier did, in the two markets where it already runs
In the two markets where Aurelle already operates a value tier, the tier added 10.3 percent volume, Aurelle premium volume fell 6.2 percent, and net brand volume rose 4.1 percent. Measured over the twelve months to June 2026 from Aurelle's own sales history.
Two markets MAT to Jun 2026 Own sales history [M2][M4][M6]
Commissioned by Revenue Growth Management
What it works from
Reads the market. Queries your business.
-
[M] Queries your performance history
Sales, price, promotion, distribution, cost and margin, at the grain your systems record them — asked as questions, not searched as text, with the period attached to every figure returned.
For the data your organization has connected.
-
[W] Reads the market
Category, competitor, consumer and regulatory sources from outside the company, kept with the domain, the query and the date they were retrieved.
Subject to your organization’s web research policy.
-
[K] Reads your own studies
The research, strategies and playbooks your organization already owns, searched under the permissions they already carry.
Each person sees only what they are permitted to see.
Continuous tracking of market, category and competitor movement is Market Intelligence. Hybrid Research is what you commission when one question has to be settled.
The investigation
One brief, every objective, until it is covered.
- You set the brief: the market, the brand, the period, and what has to be established before anyone answers.
- Each objective carries its own priority and its own recency window, so competitor pricing is checked against the last 90 days while price structure can look back a year.
- After each pass, the work states what is covered and what is still thin, then goes back for the gaps — and stops when the brief is answered, not when a page of results runs out.
- Objectives that need your own history are answered by querying it, in the same pass as the ones that need the market.
Commission
Price Architecture Analysis
- Market
- Spain Skincare
- Focus brand
- Aurelle
- Analysis period
- MAT to Jun 2026
- Works from
- Your history the market
Should Aurelle add a value tier in Spain?
Six research objectives, each closing on the pass that satisfied it. Price architecture, margin by tier and priced actions closed in the first pass. Trade-down behaviour closed in the second. Competitive pricing and cross-elasticity stayed thin after the first pass and took a third: the work returned to them with further queries against competitor price points and against Aurelle's own tier volume.
Pass 3 [W] Competitor price points, last 90 days [M] Tier volume by prior purchase
“Cross-elasticity is now covered on our own history; competitor value-tier price points needed one more pass.”
- Price architecture
- Competitive pricing
- Margin by tier
- Trade-down behaviour
- Cross-elasticity
- Priced actions
When the market and your own history disagree
Your own results get the final word.
The market reports Spain skincare value tier growth of 14 percent against 3 percent for the total category over the twelve months to June 2026. Aurelle's own history shows that in Portugal 63 percent of value-tier volume came from buyers the brand already had, 25 percent from competitor buyers and 12 percent new to the category; in Italy 59 percent, 27 percent and 14 percent respectively. Weighted across both markets, 61 percent of the tier's volume came from buyers Aurelle already had, and net brand volume rose 4.1 percent.
What the outside source covers [W3]
Spain skincare: tier structure and growth, 2026 edition
It measures the category, not this brand.
What your own history covers [M2][M6]
Tier volume by prior purchase, Portugal and Italy
It measures this brand, in the only two markets that have run the tier.
What would size the next step
A demand model trained on the Spanish panel can size the net effect on gross profit. Until then this is a research conclusion, not a recommendation.
- The market figure and your own figure are rarely the same figure. A category can be growing while the same move takes volume off your own brand.
- When they disagree, your own history is treated as authoritative and the outside source becomes context — and both stay in the report, with what each one covers and when it was current.
- A research conclusion is not a recommendation. A quantified recommendation needs the relevant trained model and the business inputs behind it — and a person still makes the call.
Contents
- Executive Summary
- Price Architecture Overview
- Competitive Price Positioning
- Price Sensitivity & Elasticity
- Promotional Effectiveness
- Financial Impact & Recommendations
Price Architecture Analysis
Aurelle Spain Skincare MAT to Jun 2026
4 · Price Sensitivity & Elasticity
In the two markets where Aurelle already operates a value tier, 61% of tier volume came from buyers the brand already had [M2], and premium volume fell 6.2% [M4]. Net brand volume rose 4.1% [M6] against a category value tier running at +14% [W3]. Trade-down intent concentrates in one shopper group rather than the category as a whole [K1].
Sources
- Internal metrics
- [M2] Tier volume by prior purchase, Portugal and Italy
- [M4] Premium volume vs prior year
- [M6] Total brand volume, two markets
- External sources
- [W3] Spain skincare tier structure and growth · retrieved 12 Jun 2026
- Internal documents
- [K1] Spain shopper study 2025
What you receive
A report written in your own brands and markets.
- An executive summary, then sections that follow the brief you set, in the structure the template brought with it.
- Your own figures carry the period, the grain and the query that produced them; outside sources carry the domain and the date they were retrieved.
- Methods, periods and limits travel with the answer, so the people who read it can take it apart properly.
- The person who signs it off takes it from there.
- Download as PDF
- Keep in a Space
- Produce on a schedule
What you can commission
Pick the question. The brief comes with it.
-
Price Architecture Analysis
Where should this brand sit on the price ladder, and what happens to margin if it moves?
-
Growth Opportunity Discovery
Where is the growth we are not taking, and which of it can we act on?
-
Portfolio Health Review
Which products are earning their place in the range, and which are not?
-
Account Strategy Dossier
What should we take into the next negotiation with this customer?
-
Market Entry Assessment
Is this market worth entering, and what stands between us and it?
-
Competitor Strategic Review
What is this competitor actually doing, and what does it mean for our plan?
Every objective, recency window and section structure in a brief can be changed before the work starts.
Hybrid Research
Turn an open question into a figure you can act on.
One question, worked across your own history and the market, and returned as a report your team can take apart and act on.